Our Story

Two guys who love to laugh and get a little weird, Robbie and Andy met in 2011 and quickly realized a mutual passion for beer, food, fun, and friendship. What began as a weekend hobby for the two grew quickly with medals won and friends clamoring to try their brews, and before long the seeds of Persimmon Hollow Brewing had been sown. 

Those seeds grew, and their dream became a reality in 2014 with the opening of the original brewery and taproom in DeLand, FL. 

Persimmon Hollow Brewing became a place to gather for fun, a place to escape the pressures of life, a place for all people to feel welcomed, and a place to gather to give back to the community through educational and environmental causes. Persimmon Hollow’s beer quickly found its way into taps and store shelves, and today can be found throughout Florida. 


Cheers Y’all!

Our Values

People | Place | Product | Planet

People

  1. Our guest experience is our top priority

  2. All people are welcome here

  3. We treat each other like family

  4. People are the most important thing to us

Place

  1. We have a sense of place and identity

  2. Each of our locations will be unique to its place

  3. Each of our locations will feel like Persimmon Hollow

  4. We understand that PH is a place to belong for our guests (3rd space)

  5. We will give to local causes that make positive change in our communities

Product

  1. Our products are our reputation 

  2. Every batch, keg, can, growler, or glass must be our best work

  3. We will be creative and bold

  4. We will not sell a beer that we wouldn’t be proud to pay for

  5. Our guest experience quality is as important as our beer quality

  6. We will not participate in any corruption in the beverage industry, specifically pay to play schemes, bounties, or card swipe schemes.

Planet

  1. We prioritize care for the planet

  2. We send zero brewing by-products to a landfill

  3. We recycle everything possible

  4. We are an outdoor lifestyle brand

  5. We will promote care for the outdoors, waterways, and community

  6. We will work toward alternative sources of power and water, with energy neutrality as our goal