What’s in a name? - “How do you choose the beer names?”

Pictured: A can of Beach Hippie IPA poured ever so enticingly into a glass.

Pictured: A can of Beach Hippie IPA poured ever so enticingly into a glass.

This is probably the question that we get asked more frequently than any other, so what better way to re-launch our blog with answering your most frequently asked question? The answer is, like most things in life, both simple and complex, and always more fun with a dose of humor.


The simple answer is that some beers have a simple name that describes what they are, like Blood Orange Wheat (that’s some really creative naming!). Some names simply pop into someone’s head, and they fit. We actually have a shared google doc within some of our team where those name ideas are listed, and then match up with a beer style or concept.


Pictured: A stack of freshly canned Beach Hippie IPA.

Pictured: A stack of freshly canned Beach Hippie IPA.

Other names are a little more complex, and sometimes have a funny story behind them. Take our Weekend Friend DIPA, for instance. There was a dinner conversation, some drinks involved, and someone very close to the PHBC family was asked about a particular person whom she may (or may not) have been dating. Her answer? “Oh, we’re weekend friends”. Boom! Beer name! The ingredients were ordered within 24 hours, and Weekend Friend DIPA was born. 


Pictured: A stack of freshly canned Beach Hippie IPA.

Pictured: A can of Beach Hippie IPA moving through the canning process.

Pictured: A can of Beach Hippie IPA moving through the canning process.

Beach Hippie IPA, our flagship, is a name that we are asked about a lot. This one goes all the way back to our homebrew days. It is a name that has a combination of inspirations. Andy, one of our owners, has some family who are true surf hippies from the 60’s, and he was inspired after seeing a picture of them paddling out at the Sunglow Pier in Daytona Beach back in the 60’s on wooden longboards. The name idea was floated, and a few of our current-day hippie friends seemed to connect with the idea of their love of the beach and a nice IPA. We also thought that Beach Hippie was a fun name, a name that lots of people would connect with, and a name that gives an image and a bit of a story to our beer.


If you like reading about how we name our beers, comment and let us know what other beer names you would like to hear the stories behind!


Cheers Y’all!

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